Marek Kowalski

Contributing Editor

Marek Kowalski is a Contributing Editor for Business and Builders, drawing on his experience as a co-founder and CTO of a successful B2B logistics startup, which was acquired in 2021. He writes the popular "Code & Capital" column, which explores the critical, and often fraught, relationship between a company's technical architecture and its business model. Marek's writing is deeply practical, offering frameworks for non-technical founders to better understand engineering trade-offs and for technical founders to better align their product roadmap with market needs.

Expertise

Software development lifecycleTechnical debtScaling infrastructureProduct managementEarly-stage company building

Coverage Areas

Product & Engineering
Founder Playbook

Latest Articles

Azul's new Chief Product Officer, Kenny Johnston, leading a team in a futuristic office, discussing product strategy and growth on a holographic display.
Product & Engineering

Azul appoints Kenny Johnston as new Chief Product Officer

Kenny Johnston, who previously more than tripled annual revenue for Rackspace Private Cloud, has been appointed Chief Product Officer at Azul.

Aug 12, 2026 · 2 min read

A split image showing a futuristic AI interface for hiring alongside a diverse team collaborating in a modern office, representing the balance of AI and human touch.
Founder Playbook

AI Transforms Hiring, But The Human Touch Remains Crucial

In 2018, Amazon's AI recruiting software systematically discriminated against women.

Aug 11, 2026 · 4 min read

A business founder thoughtfully considers strategic oversight options for scaling their company, with financial charts and growth pathways visualized.
Founder Playbook

How to Choose Strategic Oversight for Scaling a Business Founder Guide

A team member earning a $50,000 base salary actually costs a business $62,500-$70,000 annually.

Aug 8, 2026 · 4 min read

CTOs and engineering teams strategizing and building AI-native capabilities, highlighting human oversight in AI-generated code.
Product & Engineering

CTOs embrace AI native engineering team building strategies

A TechInsights Report 2023 reveals 60% of CTOs believe their engineering teams lack the skills to fully leverage AI.

Aug 6, 2026 · 3 min read

Software engineer leveraging AI tools to increase coding productivity and focus on product innovation, symbolizing a shift from process to product.
Product & Engineering

Software engineers are ditching process for product

AI tools like Claude Code are increasing software engineers' productivity by at least two to three times, yet many are still bogged down by tasks like building and sustaining in-house software licensi

Aug 5, 2026 · 3 min read

Simple Energy's advanced electric motorcycle engineering process, utilizing Siemens Xcelerator cloud software for complex BOM management and product development on a futuristic assembly line.
Product & Engineering

Simple Energy Adopts Siemens Xcelerator for EV Engineering

Simple Energy, an electric vehicle startup, now manages its complex vehicle variants and enterprise-level bills of materials with a '150 percent BOM approach' using Siemens' cloud software.

Aug 4, 2026 · 4 min read

A CEO thoughtfully considers two paths, one symbolizing corporate profit and the other embodying genuine purpose, while their personal brand shines.
Founder Playbook

New CEO Playbook Balances Purpose, Profit, and Personal Brand

One Fortune 500 CEO recently spent more on personal brand consulting in a year than on their company's entire R&D budget.

Jul 31, 2026 · 4 min read

Robotic arms in a futuristic factory assembling machinery, with data visualizations and AI algorithms displayed on background screens.
Product & Engineering

What Is AI Integration in Industrial Machinery and Why Does It Matter?

The U.S. industrial automation market is projected to grow at a staggering 9.8% Compound Annual Growth Rate (CAGR) from 2025 to 2032, according to PS Market Research . This expansion forecasts the mar

Jul 20, 2026 · 4 min read

Software engineers working with advanced AI interfaces, showcasing resilience and innovation in the tech industry amidst a backdrop of layoffs.
Product & Engineering

AI's Growing Role Shows Resilience for Software Engineers Amid Layoffs

In a year marked by record tech layoffs, with AI frequently cited as the cause, engineering roles paradoxically emerged as the most resilient job function across major tech companies.

Jul 8, 2026 · 6 min read

Futuristic server room with glowing data streams and holographic AI agent network, illustrating the complexities of loop engineering.
Product & Engineering

What is Loop Engineering and Why Does it Matter for AI?

Individual laptop-based AI agent loops can fail with the laptop, manage credentials insecurely, and lead to unmanageable automation sprawl in enterprise environments.

Jul 7, 2026 · 4 min read

Diverse workers collaborating with AI interfaces, symbolizing efficiency and the evolving job market amidst automation concerns.
Founder Playbook

California Launches AI Job Tracker Amidst Rising Automation Fears

California has launched the nation's first public dashboard to monitor potential job losses linked to artificial intelligence.

Jun 30, 2026 · 3 min read

A frustrated viewer watching a streaming service as a loud ad plays, highlighting the delayed enforcement of California's law against excessively loud streaming advertisements.
Founder Playbook

California streaming ad law: July 1, 2026, not July 1

Despite widespread reports of an imminent July 1 enforcement, a key source indicates California's ban on excessively loud streaming ads won't take effect until July 1, 2026.

Jun 29, 2026 · 3 min read

Close-up of a user's hands interacting with a holographic display showing Instagram's new algorithm customization options, symbolizing enhanced user control over content.
Founder Playbook

Instagram Previews New Algorithm Customization Options

While TikTok users have been fine-tuning their feeds with a content ratio slider since 2024, Instagram is just now previewing expanded controls for its own algorithm, impacting how millions personaliz

Jun 28, 2026 · 3 min read

A shadowy figure in a suit interacts with a restricted AI interface in a dimly lit, futuristic server room, symbolizing limited access to advanced technology.
Founder Playbook

OpenAI restricts access to new GPT-5.6 Sol, Terra, and Luna models

The White House directly asked OpenAI to delay the public rollout of its most powerful AI models, GPT-5.

Jun 27, 2026 · 4 min read

A symbolic representation of Papermark accusing Corgi of stealing open source software, with legal documents and code elements in the background.
Product & Engineering

Papermark Accuses Corgi of Stealing Open Source Software for Dataroom

A Y Combinator-backed insurtech startup, Corgi, has issued cease-and-desist letters to a rival founder and individuals commenting on social media.

Jun 27, 2026 · 4 min read

Cinematic depiction of AI's dual impact on the tech job market, showing both job cuts and emerging engineering opportunities.
Product & Engineering

AI drives engineering job cuts, but resilience grows

The technology industry has cut over 123,000 jobs this year, with AI cited as the leading cause.

Jun 25, 2026 · 2 min read

An advanced AI system building software architecture, symbolizing the disruption of traditional IT services by Vishal Sikka's new startup.
Founder Playbook

Infosys ex-chief's new startup raises $32M to challenge IT services

Vishal Sikka, former CEO of Infosys, has launched Hang Ten Systems, a new startup that secured $32 million in seed funding and is already working with Siemens Gamesa and Fresenius.

Jun 25, 2026 · 3 min read

Futuristic cityscape symbolizing the acquisition of GPTZero by Superhuman, with integrated data streams and subtle logo merging.
Founder Playbook

Superhuman acquires GPTZero AI detection startup

Just three years after its founding, AI detection startup GPTZero, with over 19 million users and $30 million in annual revenue, has been acquired by Superhuman.

Jun 24, 2026 · 2 min read

AI interface automatically fixing open-source code bugs and vulnerabilities on a global scale, representing OpenAI's Patch the Planet initiative.
Product & Engineering

OpenAI launches Patch the Planet to fix open-source bugs

In its first week, OpenAI's new 'Patch the Planet' initiative uncovered hundreds of bugs and generated 64 pull requests across 19 open-source projects, according to TechCrunch and The Register .

Jun 23, 2026 · 3 min read

Dairy processing facility with advanced traceability technology, worker scanning product, highlighting efficient supply chain and food safety.
Product & Engineering

Top Traceability Software for Perishable Goods

Mid-sized dairy processors slashed recall response times from 72 hours to under 12 hours by implementing specialized traceability software, according to Document Compliance Network .

Jun 23, 2026 · 3 min read