Data center demand is booming, and two forces are doing most of the work: the rise of artificial intelligence and the continued expansion of cloud computing. CBRE Investment Management, analyzing the asset class for investors, points to "exponential growth in the amount of data produced globally and the rise of artificial intelligence" as the core demand drivers. But the buildout is running into hard physical limits. Rabobank, in an October 2026 analysis by Payal Kaur, warns that power, water, critical materials, and skilled labor are becoming binding constraints — and that shortages across minerals, semiconductors, servers, networking equipment, and generation infrastructure will extend timelines and favor large, well-capitalized developers. For distributors and business leaders, the opportunity is real, but it is layered with bottlenecks that demand strategic positioning.
The Data Center Boom: Driven by AI and Cloud Computing
The "why" behind the construction surge matters for anyone selling into this market. We Make It Here, an industry organization mapping the AI data center supply chain, describes data centers as "rapidly becoming the backbone of the modern economy — driven by AI, cloud computing, advanced manufacturing, and national security needs." AI is the primary driver of new construction, and it changes the character of what gets built: AI workloads concentrate processing in high-density configurations that stress power delivery and cooling far beyond what traditional enterprise facilities required.
Cloud computing is the second, steadier force. Hyperscale data centers — the massive facilities that underpin public cloud platforms — are typically built by large technology firms to serve aggregate demand from thousands of downstream customers. CBRE Investment Management frames data centers as an asset class where power supply, technical operating expertise, and rapid technological change collectively shape the market. The practical implication for suppliers: demand is not a single wave but a compounding one, with AI accelerating what cloud growth had already set in motion.





