Brand Revitalization

1 article

Smashburger executives in a strategy meeting planning rapid expansion and new restaurant openings.

How Smashburger's Three New Executives Are Driving a 2026 Growth Strategy

Smashburger has appointed three new executives to spearhead its 2026 growth strategy, focusing on brand revitalization, non-traditional franchise development, and Western U.S. operations.

Sofia Reyes·June 8, 2026