Business and Builders

Magic Number

1 article

Editorial illustration for Five SaaS Metrics Beyond ARR and Churn That Reveal Whether Your Business Is Actually Healthy
Funding & Finance

Five SaaS Metrics Beyond ARR and Churn That Reveal Whether Your Business Is Actually Healthy

Beyond ARR and churn, five critical SaaS metrics—CAC Payback Period, Customer Lifetime Value (LTV), Gross Margin, Magic Number, and Cash Conversion Score—reveal a business's true health, profitability, and scalability. Tracking these provides founders with a holistic view essential for strategic decision-making and investor discussions.

Sofia Reyes·October 14, 2026