Personalization
3 articles

Growth & Strategy
Personalization Will Dominate Commerce Media, But Consumer Choice Suffers.
On January 11, 2026, Google announced the Universal Commerce Protocol, an open-source standard designed to allow AI agents to execute purchases across virtually any retail platform.
Sofia Reyes·June 4, 2026

Founder Playbook
Spotify launches AI features to personalize podcast listening
Spotify's new 'Studio' app can generate a daily podcast briefing using your listening habits, calendar, inbox, and even your personal notes, according to 9to5Google .
Amir Fakhoury·May 21, 2026

Leadership & Culture
AI startup revolutionizes fragrance creation, personalizing scents
In 2024, AI startup Osmo achieved "Scent Teleportation," the world's first full digitization of scent without human intervention, according to beautymatter .
Amir Fakhoury·May 21, 2026