Personalization

4 articles

Futuristic cityscape with AI interface showcasing advanced marketing analytics, representing MoEngage's acquisition of Aampe.

MoEngage India Integrates AI Agents for Advanced Marketing

Aampe, a startup founded just four years ago in 2020, processes over 200 billion marketing decisions weekly for major brands like Grab and Swiggy.

Sofia Reyes·June 24, 2026

AI agent in a futuristic marketplace, showcasing hyper-personalization but hinting at reduced consumer choice.

Growth & Strategy

Personalization Will Dominate Commerce Media, But Consumer Choice Suffers.

On January 11, 2026, Google announced the Universal Commerce Protocol, an open-source standard designed to allow AI agents to execute purchases across virtually any retail platform.

Sofia Reyes·June 4, 2026

Holographic AI interface displaying a personalized podcast feed, with data streams connecting from a laptop and smartphone, representing Spotify's new AI features.

Founder Playbook

Spotify launches AI features to personalize podcast listening

Spotify's new 'Studio' app can generate a daily podcast briefing using your listening habits, calendar, inbox, and even your personal notes, according to 9to5Google .

Amir Fakhoury·May 21, 2026

A cinematic scene of a futuristic lab with holographic scent molecules, representing AI's revolution in fragrance creation and personalization.

Leadership & Culture

AI startup revolutionizes fragrance creation, personalizing scents

In 2024, AI startup Osmo achieved "Scent Teleportation," the world's first full digitization of scent without human intervention, according to beautymatter .

Amir Fakhoury·May 21, 2026