Growth & Strategy
What Is a Go-to-Market Strategy? The Four Decisions That Shape a Tech Product Launch
A Go-to-Market (GTM) strategy is a crucial plan for launching new tech products, focusing on four core decisions: target market, value proposition and messaging, distribution channels, and sales and pricing models. Getting these right ensures a defined audience, clear message, and route to revenue, while missteps can lead to missed targets.
Sofia Reyes·June 17, 2026
